Press Release: The new BMW 5 Series Sedan has won Silverish in the 2011 Design Award of the Federal Democracy of Deutschland, presented annually past the German language Pattern Quango. The state's most prestigious prize for product blueprint is 1 of several honours already bestowed by the Blueprint Council in recognition of the excellence of BMW Grouping Design. The Design Honor of the Federal Republic of Germany is sponsored by the Federal Ministry of Economics and Technology and volition be presented at a public anniversary in Frankfurt on eleven February 2011. The presentation forms office of the opening outcome of Ambiente, the world'south biggest trade fair for consumer goods.

Since its launch in 1969, the Blueprint Award of the Federal Commonwealth of Deutschland has been conferred each year on outstanding international achievements in the categories of product and communication design, as well equally on a personality from the world of design and on upwardly-and-coming young talent. The winners are called by an contained jury consisting of x representatives from industry, academia, blueprint and the media, who are appointed by the Federal Ministry of Economics and Technology.

bmw 5 series award 655x435 The selection criteria for the blueprint award are rigorous: all entries must already accept received a national or international award and must embody trends and developments with a defining impact on futurity design. A farther entry criterion is the nomination past the Merchandise and Industry Ministries and Senators of the federal states or by the Federal Ministry of Economic science and Technology.

The design of the new BMW 5 Series Sedan deftly translates the vehicle'due south attributes into an authentic formal language. Sheer presence and fashionable elegance lend expression to the Sedan'due south premium quality and outstanding ride comfort. Its sporty driving characteristics are reflected in the dynamic lines of its bodywork and the overall impression is that of a thoroughly athletic car. The superior aesthetics of the new BMW 5 Series Sedan are besides conveyed by its perfectly balanced proportions and meticulously executed details.

The unique quality of BMW Group Design has already been recognised several times over by the Pattern Award of the Federal Republic of Germany. In 2010 this "prize of prizes" went to the Kinetic Sculpture of the BMW Museum (Aureate), in 2009 information technology was awarded to the BMW HP2 Sport motorcycle (Silvery), in 2008 to the BMW G650 Xcountry motorcycle (Gilt), and in 2007 to the BMW Prowl Bicycle (Silverish). For the new BMW v Series Sedan this is not the first award of the yr: in 2010 its exceptional blueprint already resoundingly persuaded the jury of the internationally renowned red dot awards.

[Source: BMW ]